As an ex-smoker, I am painfully aware of its addictive nature and therefore the extreme difficulty people experience when trying to give up. After many failed attempts using will power and other conventional methods to stop smoking, I finally turned to hypnotherapy. After one session 5 years ago, I have not smoked a cigarette since! You may be thinking that this is a purely subjective account, however people who use hypnosis are twice as likely to stay non-smokers after 2 years than people who only use willpower (Guided health imagery for smoking cessation and long-term abstinence. Wynd, CA. Journal of Nursing Scholarship, 2005; 37:3, pages 245-250.

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By using methods such as desensitisation and aversion techniques, associations and conditioned responses, including my own unique technique called SPE (Smoking Process Elimination, which I used on myself to stop my vaping habit that I picked up at the start of the first lockdown) can be changed to remove cravings in order to kick the habit for good. Other strong association people have with smoking such as having a drink or finishing a meal can be broken using hypnotherapy.